The Serial Startups Blog

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About the Blog

A blog for entrepreneurs who want to build a thriving business to support their ideal lifestyle.

We want to help thousands of entrepreneurs.  That is why we do this.

You will find posts and articles on some of the most common questions that we get, lessons that we have learned and tips that we have picked up on our journey of starting and running multiple businesses.

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The "Wish I Had Known" Series

There are many things that can be learned from people who have taken the journey before you.  That's why we put together this special series that shares some of the biggest things that entrepreneurs wish they would've known earlier in their business.

What You Don't Know Can Get Your in Serious Trouble

There are a lot of mistakes entrepreneurs can make, and just because you don't know the laws, doesn't mean there won't be serious consequences!

A Great Idea Can Cost You A Lot Of Money

It takes more than a "great idea" to make money.  In fact, without a handful of other things, your "great idea" could actually lose you money.

Why You Shouldn't Quit Your Day Job Yet

We've got 5 reasons you should think about before you quit your day job for the entrepreneur life. Are they things you've thought about?

Business is Business Whether It Is Offline or Online

When it comes to business, there are certain things that apply to any type of business.  These things are important to both offline AND online businesses.

You Will Lose Friends & Family

The road to becoming an entrepreneur isn't easy, and often it's hardest on the personal relationships in your life.

There's More to Business Than Just Sales & Marketing

Sales & marketing are critical to the success of your business, but be sure not to neglect the other critical aspects of your business.

Growing your business & setting goals is like a GPS system. Pick a destination, start working to get there, and recalculate as needed.

"Hustling" & Doing It Yourself Leads to Frustration & Burnout

You will hear a lot of entrepreneurs preach the need to "hustling".  It is critical to work hard and invest in your business, but is hustling hard right?

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Why We Switched to ClickFunnels From LeadPages For Our Sales Funnels

Sales funnels are an essential aspect of every business. Learn why we left LeadPages and switched to ClickFunnels to implement our online funnels.

Why We Switched to SiteGround From BlueHost for Our Website Hosting

There are a lot of options for website hosting, but they are not created equal.  Learn why we started out using BlueHost, but switched to SiteGround.

Here's What a Six-Figure Business Actually Looks Like

There is a lot of hype these days about creating a six-figure business, but do you need need (or even want) to create one?

Why We Switched to ConverKit From AWeber For Email Marketing

ConvertKit has made our lives so much easier. Learn why we decided to leave AWeber after using them as our email marketing provider for several years.

How Goal Planning Saved My Marriage

How Goal Planning Saved My Marriage
                  

Marriage isn’t always easy, and often there are extra “bumps” in the road…this story has a non-traditional ending…with goal planning?

10 Mistakes Entrepreneurs Make When Starting a Business

Starting a business can be a challenge. Learn from others mistakes by reading 10 common mistakes that entrepreneurs often make and lessons learned.

The First 3 Books That You Should Read When Starting a Business

There are A LOT of business books out there. When starting a business, which one should you read first? Check out this guide to find out where to start.

How to Hire a Great Business Coach

Should you hire a business coach?

Well, that depends.

Some people might rave about business coaching (especially if they are trying to sell you coaching).

Some people might steer you away complete (especially if they have been burned by coaches in the past).

So what should you do?

Why You Should Understand and Love Your Financial Statements

Do you get worried about whether or not your business will have enough cash to cover its upcoming bills?

Have you had to put money into your business because suddenly your checking account was negative and you had bills due?

Have you been working at your business for a while, and yet you can’t seem to make a profit?

But don’t get embarrassed, the majority of small business owners don’t.

Get More Done by Using Effective Task and Project Management

It happened again, didn’t it?

You got to the end of the week, and there is more work to do than last week.

It’s not the first time, and it won’t be the last…

And it is SO frustrating.

How to Set Your Business Up For Success With Business Planning

Are you thinking about starting a business?

Maybe you already have a business.

Either way, I’m assuming you do planning for your business, right?

That means, you have the following in place:

How to Analyze a Rental Property So You Actually Make Money

Do you dream of money coming in while you sleep from your real estate investments?

Have you wanted to begin investing in real estate, but you are not sure where to start?

Or maybe you are a current landlord, but your rental investments are just not making you the kind of money that they should be.

How to Manage Money With Your Spouse

How do you and your spouse manage money?  Do you pool your money together, or do you each have your own money? It’s an interesting question and one that we often ask couples that we coach. The responses that we get are unique as every couple seems to manage their finances in a slightly different manner, but a few common trends emerge.

The Top 10 Challenges of Working With Your Spouse

Anyone that has worked with family, whether it is simply trying to plan a vacation or actually partnering in business knows that there can be a lot of challenges.  In this post, Ariana and I each compiled our top 5 challenges that we face with the other. 

Website Redesign: An In-Depth Analysis

 We were able to launch the website and we have been adding blog articles and tweaking it over the past year.  Although it has served us well during out first year, we continued to learn more and identify things that could be improved.  As we started 2015, one of our goals was to really focus on Entreprenewlyweds and getting the site to where we really wanted it to be.  One of the major aspects of this includes a complete website redesign.

How to Manage Money with Your Spouse

How do you and your spouse manage money?  Do you pool your money together, or do you each have your own money? It's an interesting question and one that we often ask couples that we coach. The responses that we get are unique as every couple seems to manage their...

Top 10 Challenges of Working With Your Spouse

Anyone that has worked with family, whether it is simply trying to plan a vacation or actually partnering in business knows that there can be a lot of challenges.  In this post, Ariana and I each compiled our top 5 challenges that we face with the other.  We each...

Website Redesign – An In-Depth Analysis

We launched Entreprenewlyweds in January 2014.  I had a week off from his day job, so the goal was to do everything that we needed to get the site up and running in that week.  We were able to launch the website and we have been adding blog articles and tweaking it...

Authority Website Content Creation and First Income

Note: This post is part of the “How to Build an Authority Niche Site and Make Money Online” series, in which we are creating an authority site and walking through each step of the process on this blog for you. If you are interested in starting at the begin, start...

How to Create Amazing Images For Your Blog or Website

Recently we've had several people reach out and ask about how we find images to use for our blog, and more specific how we create the images that are featured for each blog post.  So as a result, in this post we will walk through the process that we use to find great...

Authority Niche Site Pre-Launch and Content Creation

Note: This post is part of the "How to Build an Authority Niche Site and Make Money Online" series, in which we are creating an authority site and walking through each step of the process on this blog for you. If you are interested in starting at the begin, start...

How and Why We Built a Home Theater In Our House

Obviously we talk a lot of building and running businesses on this blog.  We also talk about how to build your relationship while building those businesses.  Part of building the relationship, and a key reason why we build businesses is to help us achieve the life we...

How to Mind Map Your Niche Site Content

So thus far we have determined our niche, registered a domain name and installed WordPress and configured a landing page for pre-launch.  At this point we are finally ready to start getting a glossary of what the content will be for our site. Content Brainstorming...

Website Pre-launch – How to Setup a Landing Page

Note: This post of part of a series that we are doing that is following the creation of our first niche site.  If you are just joining us, be sure to check out the previous posts as well. Announcing Our First Niche Site - The introduction post explaining why we are...

How to Select a Niche for Your Blog/Website

This post is a part of a series that we are doing on how we are building a niche site.  If you haven't read the previous post, be sure to check out Announcing Our First Niche Site, which is where we describe what a niche site is and how/why we are doing this series....

How to Build an Authority Niche Site and Make Money Online

One of the most common questions that we get from entrepreneurs is how can other people get started with their own business.  Obviously, there are a lot of answers that we could give to this question, especially that we have started and operate a variety of...

How to Organize Your Home Office With Lean 5S

In my career as a consultant, I focus on using lean principles and practices to help large organizations save money, reduce waste, develop a better culture and ultimately have more success.  These same principles apply to businesses of all sizes, including several of...

Review of ZenPayroll for Small Business Payroll

Being a small business these days can be challenging. We have to deal with things that barely make big businesses bat an eye. One of those items for us was payroll. We are lucky to have an accountant that takes care of all of our business needs, but when we added...

Can You Be an Entrepreneur and Have a Career?

Last year brought a lot of changes for us.  One of the most significant was Tom leaving his day job, which he had worked at for nearly 8 years. People are often surprised when they find out that Tom still has a day job, often saying something along the lines of "But I...

A Overview of My Online Book Selling Business

Today I'm going to take you guys back a few years to my college days for one of my first "real" businesses.  This business was selling used books on Amazon.  I operated the business for nearly 2 years, during which time it supported me financially while I received my...

How to Improve Your Internet Speed & Save Money

If you are a follower of our blog, then you know that Ariana and I "cut the cord" several years ago and got rid of cable, which saved us quite a bit of money.  As entrepreneurs we got the double benefit not only saving money, but also forcing ourselves to watch less...

Book Review: Virtual Freedom by Chris Ducker

Are you an entrepreneur?  Do you ever feel like a superhero?  That is, you can (and do) do everything.  You are faster than a speeding bullet (or believe you are when processing email).  You are more powerful than a locomotive (when you need to work those 20 hour...

How to Manage All Your Tasks With a Lean Kanban Board

We are all looking ways to become more productive, whether it be in our personal lives or in our business lives.  If you are an entrepreneur (or married to one), this line between personal and business becomes even more blurred.  As a result, it is not only important...

How We Manage Our Wine and Liquor Store

One of my many work-from-home jobs is to manage our brick and mortar store, Warsaw Wine & Spirits. You can listen to this podcast episode to hear a little more about how we run this business. [smart_track_player...

Are Your Facebook Fans Seeing Your Posts?

One of the most important aspects of doing business (especially online) is building an audience.  That audience can come in many forms, but once you develop with an audience then you can then connect with that audience.  You can share information to them, interact,...

Did You Miss the Boat?

Do you ever feel like you missed an opportunity?  I do, every single day.  Every time I find something new, every time I do one thing vs. another, I feel like the rest of the world has already known about this concept or niche and they have already covered. But let me...

What is Experience?

One of the challenges that I have faced in both my professional and entrepreneurial career is that I am young and therefore others perceive that I lack the experience that others who are older than myself have. I recently read “The Power of Starting Something Stupid”...

5 Must Read Books for Entrepreneurs

There are lot of great books out there for entrepreneurs.  Although I love to read, it is important to leverage your time and read the highest quality books 1. The Lean Startup by Eric Ries                What it is About: Eric describes a new model for businesses and...

When Everyday is "Take Your Daughter to Work" Day

Being a stay-at-home mom is amazing. You get to be there for all the little moments, see them learn every day. But for some of us, we also have to work from home, or even bring our kids to work with us. This is a totally different ball game. I have a hard enough time...

Focus on Business Education, Not Real Estate Education

"Anyone can buy a house, but only a select few can create and grow a business." -Tom Sylvester If you are interested in real estate investing, this blog was written specifically for you.  I have seen far too many people spend far too much money getting trained on real...

5 of My Favorite Real Estate Investing Articles

Last year I started blogging for BiggerPockets, which is the largest online community of real estate investors.  Shortly after I started blogging for them, I also appeared as a guest on their weekly podcast. BP Podcast 045: Finding Your Unfair Advantage, Rural...

Make Sure Your Promotion is Not Illegal Gambling

One of the struggles that entrepreneurs and small business owners have is that they typically do not have the money and resources that larger organizations have. As a result of this, small business owners often times open themselves up to liability since their HR,...

Does Your Real Estate Investing Business Need An LLC?

As a real estate investor, I get this question a lot.  Most people who ask generally fall into one of the following situations: Recently attended a guru training and were told they needed to create an LLC for asset protection See others who invest in real estate with...

Halfway There – How Am I Doing on Retiring?

In a previous post, I explained that I set a goal to have the option of retiring within 15 years of my college graduation.  This post shows how things have gone to the halfway point. One of the keys to goal setting is to set SMART goals.  In case you are not familiar...

Keeping Your Marriage Healthy While Running Your Businesses

Working with your spouse can be one of the most rewarding and also one of the most frustrating experiences in your life. In order to keep both your marriage and your businesses in working order, I have some tips I’d like to share with you. Communicate About EVERYTHING...

Book Review: Getting Things Done (GTD)

I read quite a few books.  For the most part, books within the same topic area generally contain the same content, each with a slightly different twist or tips that another did not have.  This is not necessarily a problem, but leads me to not be able to differentiate...

Quit Saying "I Don't Have Time"

 1,440. 1,440. 1,440. 1,440. 1,440. Do you know what that number is?  That is the number of minutes that you have in a day.   So what did you do with your 1,440 minutes today?  Did you accomplish everything that you had hoped?  If not, you might be saying "I wanted...

The One Number That Will Change Your Life

There are a lot of things in life that people need to know.  How much an hour of a person's time is worth is one of the most important ones, but the vast majority of people could not answer this question off the top of their head if they were asked.  Do you know your...

Case Study: Making Our Store More Friendly for Wine Drinkers

One of the businesses that Ariana and I have started is a wine and liquor store, called Warsaw Wine & Spirits. Related: 10 Part Series: How to Start Your Own Business One of our focuses when opening the store and designing the layout was to make it easy for people to...

How We Planned for Our 2014 Goals

2018 Goal Planning Update: We've evolved our goal setting process over the past 4 years.  We've presented on this process at conferences for entrepreneurs and have taught it to hundreds of our students.  We outline the newest process in this massive blog post. We also...

Top 5 Tips For Crafting On a Busy Schedule

One of the things that I really enjoy doing is crafting, but it is not always easy to do between managing the businesses and entertaining a two year old.  The good things is I have had 2 years to practice. 1. Get a Pinterest account! Pinterest.com is one of the best...

Living in a Small House with Too Much Stuff

Stuff piles up. We all have this problem in some aspect of our lives, some of us may have it in all aspects. We are a materialistic culture, and we tend to “hoard” our possessions. This can become a problem, when, like us, you run out of room to keep everything! Over...

Entreprenewlyweds 8 Week Entrepreneur Starter Mastermind

What is a Mastermind? A Mastermind is essentially a group of people who leverage the knowledge, power and accountability of the group to drive everyone towards their goals.  Members of the group are expected to be committed to the group.  They should be honest and...

How to Become More Productive with Batching

One of the biggest questions that we get asked is "how do you guys do it?"  What people are referring to is how we manage all of our responsibilities: We have a 2-year-old daughter Tom works a full-time time job We founded and manage a real estate investing company...

How to Handle Your Spouse Being a Crazy Entrepreneur

I have a confession... sometimes Tom drives me absolutely nuts!  I love him to death, but a woman needs a break.  It's like his mind is always on. I feel like he has a new idea for a product or business venture for us every day. And all of these ideas of course...

My Goal After College – "Retire" Within 15 Years

Most kids hear the same advice - go to college and work hard so you can get a "good" job.  So that is what I did.  After getting a computer around the age of 10, I taught myself to program in Visual Basic and knew that I could get a "good" job developing software.  So...

Getting Into Debt Young And How To Work Your Way Out

October 2008 - Nearly $200,000 in Debt! $18,000 in credit card debt. A $10,000 loan to pay back in 3 years.  $66,000 in student loan debt.  A $100,000 house mortgage.   We were 24 years old and starting our life together.  No one warned us how quickly that life would...

Why We Switched to Publishing a New Article Every Day

We first talked about launching this blog in December 2013.  At that point, Ariana was not yet sold and thought it was "just another one of Tom's crazy ideas".  As we began discussing our goals, we started to realize that website fit in with them and that we could...

The Podcasts That I Listen to Every Week

Anyone that knows me knows that I love podcasts.  And what's not to love... They are FREE They are available on just about any topic that you are interested in They are available on just about any electronic device that you own You can listen to them while doing other...

Redesigning Our About Us Page

My background is in software development.  One of the trends in software development (and product delivery in general) is a shift towards incremental delivery.  Historically a team of people would get together, work for 1 or more years, and eventually ship a piece of...

How to Setup a WordPress Website in 10 Minutes

We have previously mentioned the many benefits of blogging.  As a result, we have had quite a few questions on the step by step process for setting up your own blog.  Below we walk through each step (in great detail) to get your own blog setup in 10 minutes. If you...

Part 10 – 1 Year Review: A Look Back

In this 10 part series, we are going to pull back the curtain and take you behind the scenes as we started our wine and liquor store.  We recommend starting at the beginning.  Some of this information will be specific to our store and New York State, but we will try...

Part 9 – Grand Opening

In this 10 part series, we are going to pull back the curtain and take you behind the scenes as we started our wine and liquor store.  We recommend starting at the beginning.  Some of this information will be specific to our store and New York State, but we will try...

Part 8 – Final Preparations

In this 10 part series, we are going to pull back the curtain and take you behind the scenes as we started our wine and liquor store.  We recommend starting at the beginning.  Some of this information will be specific to our store and New York State, but we will try...

Part 7 – Getting Approved

In this 10 part series, we are going to pull back the curtain and take you behind the scenes as we started our wine and liquor store.  We recommend starting at the beginning.  Some of this information will be specific to our store and New York State, but we will try...

Part 6 – Waiting for Licenses

In this 10 part series, we are going to pull back the curtain and take you behind the scenes as we started our wine and liquor store.  We recommend starting at the beginning.  Some of this information will be specific to our store and New York State, but we will try...

Part 5 – Prepare the Location

In this 10 part series, we are going to pull back the curtain and take you behind the scenes as we started our wine and liquor store.  We recommend starting at the beginning.  Some of this information will be specific to our store and New York State, but we will try...

Support The Lost Borough Brewing Co on Kickstarter

Here at Entreprenewlyweds we are all about supporting entrepreneurs in their ventures.  We know how difficult it can be to go out on a limb and start your own business.  Over the past year, our friends Dan and Kate have taken the leap to also become Entreprenewlyweds....

Part 4 – Get Required Licenses

In this 10 part series, we are going to pull back the curtain and take you behind the scenes as we started our wine and liquor store.  We recommend starting at the beginning.  Some of this information will be specific to our store and New York State, but we will try...

Part 3 – Finding the Ideal Location

In this 10 part series, we are going to pull back the curtain and take you behind the scenes as we started our wine and liquor store.  We recommend starting at the beginning.  Some of this information will be specific to our store and New York State, but we will try...

10 Part Series: How to Start Your Own Business

In this 10 part series, we are going to pull back the curtain and take you behind the scenes as we started our wine and liquor store.  We recommend starting at the beginning.  Some of this information will be specific to our store and New York State, but we will try...

How We Outsourced Our Blog Editing

Here at Entreprenewlyweds, we are big fans of working smarter, not harder.  The only way that we are able to run multiple businesses is to outsource the work that is not key to our businesses.  In some cases these are professionals (ex. our accountant and lawyer), but...

What is the Point of Blogging Anyway?

Even though blogs are not new (they've been around since the late '90s), a lot of people still don't completely understand them.  Sure, they probably read one or more blogs each day, but when I mention that I have a blog and that Ariana and I were going to start this...

Should You Pay Off Debt or Start a Business?

This question comes up to us a lot as people come to us for business advice.  Unfortunately, most people today have more debt than they would like.  We understand ... when we graduated college, we not only had a combined ~$70,000 in student loan debt, but we also had...

What $15,000 in Real Estate Investing Training Looks Like

I got interested in real estate investing the same way many people do... hearing an ad on the radio for a FREE session to learn how to invest in real estate.  That was July 2007.  Here is my story. I was listening to the radio on a drive home after a tough day of work...

How to Quickly Evaluate a Real Estate Deal

There is a common saying among real estate investors, "Review 100 deals, make offers on 10, purchase 1." When I first began investing in real estate, I could not see how this could possibly be true.  Who really goes and looks at 100 properties just to get a single...

How to Start a Home Party Business

Over the years, Tom and I have started various businesses.  Some successful, some not so successful.  In this blog, I'm going to provide some tips for starting your own home party business, as well as my experience with starting one.  Home parties can be a good way to...

Rich Dad Cashflow 101 Board Game Review

Cashflow 101 is board game created by Robert Kiyosaki, author of the popular book Rich Dad Poor Dad.  The objective of the game is to "Get out of the Rat Race" and onto the "Fast Track". Back when I first started investing in real estate I had heard about this game,...

Easily Create an Unsubscribe List to Manage Email Overload

Remember back in the day when we all had AOL?  After waiting a few minutes for the modem to connect, you would hopefully be greeted with the amazing sound of "You've Got Mail".  It was a glorious sound, and you always felt like it was Christmas morning and each email...

Why You Should Use Multiple Monitors

Phase 1 - 1 Monitor (1994 - 2012) For years, I have used a single monitor and never thought twice about using 2 or more monitors.  From the time I first started using a computer (I think I was ~10 years old), it was mostly for email, web surfing or games.  Even as I...

Get a FREE Business Phone Number With Google Voice

One thing I hated during college was that I seemed to always have multiples of things; email accounts (personal and college), social media profiles (Myspace, Facebook, Twitter, LinkedIn), etc.  This problem became much worse once I became an entrepreneur and created...

Book Review: Eight Steps to Seven Figures

When I was in my senior year of college, a friend let me borrow The Automatic Millionaire: A Powerful One-Step Plan to Live and Finish Rich.  The book really introduced me into the world of personal finance.  One I understood some of the basic concepts (such as the...

Why Books Are Better Than College

First off, I apologize to all of my college professors.  I have spent 7+ years taking college classes at 3 different colleges and I have enjoyed every minute of it.  In fact, I plan to take more classes in the future and wish I could constantly take classes....

Why You Should Be Listening To Podcasts

pod·cast noun 1. a multimedia digital file made available on the Internet for downloading to a portable media player, computer, etc. Do you subscribe and listen to podcasts?  If not, you should.  Here is why. I realized several years ago that I spend a lot of time...

Why We Got Rid of Cable

Have you looked at your cable bill lately? Still paying for that equipment you’re “renting” from the cable company? Paying for 1000 channels that you probably don’t even watch? Paying extra for DVR because you’re never home during the shows you actually want to watch?...

Getting Started in Real Estate with $100

Someone asked me the following question the other day - "If you only had $100 and wanted to get started investing in real estate, what would you do?" It is an interesting question. Even though most of the gurus pitch that you can make money in real estate with no...

My (Failed) Plan to Buy a Duplex

Ariana and I moved into a 2 bedroom apartment after graduating college.  We actually got denied for our first several apartments because Ariana was working a minimum wage job and I was painting houses (under the table) as I could not find a professional job yet.  So...

Book Review – The 4-Hour Workweek

I had heard about "The 4-Hour Workweek" by Tim Ferriss for quite a while, but it took me some time to get around to reading it.  That was probably because I have ~200 books on my "want to read" list at any point in time, not because I wasn't super excited to read it....

Use Redirection to Simplify Affiliate Marketing

One of the ways that a blogger makes money is through the use of affiliate links.  Below we will walk through what affiliate links are, why you should use them and how to use redirection to simplify the process. What is Affiliate Marketing Affiliate Marketing is one...

Combine Multiple Email Addresses With Gmail

It is not uncommon to have more than one email address.  Most people have a personal one, and if you are an entrepreneur you have at least one more for your business (and if you don't, read why you should!).  I currently have 8 different email addresses than I get...

Free eBook – The Ultimate Guide to Creating Your Website/Blog

It is our belief that EVERYONE should have a website.  This could either be a personal website, an online resume, a personal blog or a business page.  There are so many free and low cost resources out there to assist even the most non-technical person in creating a...

What is an Entreprenewlywed?

Welcome to our website! We are so excited to finally launch the site and just want to share some quick information abut what this website is and what you can expect from us in the future. Enteprenewlyweds - The Journey of Love, Marriage, the Baby Carriage, 2 Full-time...