Announcing Our First Niche Website – A Step-By-Step Case Study

by | Feb 14, 2015 | 0 comments

“I want to start a business to generate  some passive income but I’m not sure where or how to start.”

The Struggle That Many People Face

That is one of the statements that we hear most often as we meet new people and they find out that we are entrepreneurs.  The vast majority of people really want to have another source of income besides their job.  This could be because they are not making enough money, or they would like some extra income to build a savings account, or maybe send their children to college.  Whatever the reason, this is an important topic for many people.

Another challenge with this is that they don’t want to spend more time at a job or away from their family while they generate this additional income, and they probably don’t have a lot of money to invest into starting a business.


We Want to Help

The focus in our lives and for this blog is to share our experiences and help others be successful in both starting businesses and living a great life with their family.  As a result, we decided that we would go through the process ourselves and document the journey on this blog.  Not only would this help out a lot of people who want to do the same thing, but it would also create another stream of passive income for us, thus creating a win-win scenario and move us closer to our goal of early retirement.

So after some discussion around this, Ariana and I decided that we would use the simplest and low cost strategy that we were aware of so that anyone could use these methods to start generating some income.  That strategy is the creation of a niche site.

For those who are not aware, a niche site is a website that is targeted and focused on a particular niche.  For example, if you are interested in how to make crafts out of wine bottles (Ariana does this and has a Facebook page for it), you might jump on Google and search for something like “how to make wine bottle crafts”.  Google will then go out and find some websites that meet your search criteria and display them for you.


You would then click on the website and get the information that you are looking for.  If we click on the website, we navigate to the website and are first shown a popup screen, which is offering a free newsletter and is asking for your email address.  This is one strategy for building an email list that you can then provide services to and in return generate some income from.


Want to learn more about email marketing and building an e-mail list?  We currently use a service called ConvertKit for our e-mail marketing.  We wrote a post on why we use ConvertKit that hightlights many of the feature.

Read: Why We Switched to ConvertKit from AWeber for Email Marketing

Once you either enter your email or click to exit, you get to the main page.  Again, you see another free offer and option to enter your email.


As we scroll down, we now get to the article that we were looking for.  If you notice on the side, there are banner advertisements.


The person who created this website spent some time building the website and creating the articles.  Now, when someone like me searches and finds their site, I will hopefully find what I am looking for.  Some people will click the advertisements on the side of the website, and the owner of the website will make some money.

As you can imagine, it took the person some time to build the website and create the content, but once it is published it will bring the owner of the site commission checks for advertising for years to come with little further effort.

To show that this works, here is one of the recent checks that we received by doing something similar.  We typically receive several of these checks a month from different products or advertisements that we offer.  This check was from January and was for $105.84.  It may not seem like much, but keep in mind that we put in work last year to build a website and add some content, and we get multiple checks a month like this, ranging from less than $100 to several hundred dollars.  Over time, as we add more content and drive more traffic, we will continue to increase the amount of money that we receive each month.


Does this concept sound interesting to you?  Could you use an extra couple hundred or couple thousand dollars a month?  If so, continue reading.  Below is the basic process that we will follow over the next few months, and we will post step by step details as we go through the process so that you can follow along and do it yourself.  Along the way, we will also be sharing our thoughts, experiences and lessons learned.

The Basic Process

As we go through this journey, here are the highlights of what we will tackle.

  • Identifying a target for the niche site
  • Brainstorming the content and organization for the site
  • Register the domain name and install WordPress
  • Generate the content
  • Add email capture
  • Add monetization
  • Drive traffic to the website
  • Continue until you start receiving checks

Stay tuned for the next post where we will walk through ideas and strategies for how to determine the target for your niche site.

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